Who We Are

Welcome to seramelle.com (“seramelle”, “we”, “our”, or “us”).
We are an independent station brand committed to offering thoughtfully designed products and a seamless shopping experience. Protecting your personal information is a responsibility we take seriously.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your personal data.
By accessing our website, placing an order, or interacting with us in any way, you agree to the practices described in this Policy.

What We Stand for

We follow three core principles in handling your personal data:

Transparency
You should always understand what information is collected, how it is used, and for what purpose.

Security
We apply strong technical and organisational safeguards to ensure your data remains protected and confidential.

Control
Your personal data belongs to you. We provide clear options so you can access, manage, restrict, or delete your information when permitted by law.

Information We Collect

We only collect information that is necessary for providing services, improving your experience, and meeting our legal obligations.

Information You Provide Directly
This includes information you voluntarily submit when creating an account, placing an order, or contacting us:

• Account details (name, email address, password)
• Contact information (billing address, shipping address, phone number, country)
• Payment details (processed securely via third-party providers; we do not store full card numbers)
• Customer support requests, returns, enquiries, or complaint history
• Product reviews, comments

Information Collected Automatically
Through cookies, pixels, and analytics tools, we collect technical and behavioural data:

• IP address and approximate location
• Device characteristics (model, browser type, OS version)
• Session logs and login timestamps
• Traffic data and browsing patterns
• Pages viewed and products clicked
• Time spent on each page and interaction behaviour
• Referring URLs and campaign tracking identifiers

Information from Third Parties
We may receive personal data from trusted partners, including:

• Analytics platforms (e.g., Google Analytics)
• Payment service providers
• Fraud prevention agencies
• Delivery and logistics companies
• Social media platforms, when you interact with our content

We do not knowingly collect information from individuals under the age of 18.

Why We Use Your Data

We process your information for the following purposes:

Essential Purposes

• Creating and managing your seramelle account
• Processing payments, fulfilling orders, and providing delivery updates
• Handling returns, refunds, and warranty services
• Verifying your identity and preventing fraud
• Communicating with you regarding orders, enquiries, or support issues

Experience & Personalisation

• Saving your preferences for future visits
• Showing relevant products, collections, or promotions
• Recommending items based on your browsing or purchase history
• Improving the usability and performance of our website

Business Operations

• Analysing performance, traffic patterns, and customer behaviour
• Conducting internal research, reporting, and forecasting
• Developing new features or services
• Maintaining the security and stability of our website

Legal & Compliance

• Fulfilling tax, accounting, or legal documentation requirements
• Responding to legal requests or preventing prohibited activities
• Managing disputes, chargebacks, and compliance obligations

If we need to use your data for a new purpose not outlined above, we will notify you before doing so.

Legal Grounds for Processing

Depending on your region, we rely on one or more of the following legal bases:

Contract — when processing your information is necessary to complete your order
Consent — when you voluntarily opt in to newsletters, cookies
Legitimate interests — improving services, preventing fraud, and ensuring security
Legal obligation — when required by tax, enforcement, or regulatory authorities

How Your Data Is Protected

We apply multiple layers of security to protect your personal information:

• Encrypted data transmission (HTTPS, TLS)
• Secure server infrastructure and access control
• Password hashing and authentication safeguards
• Regular security audits and vulnerability assessments
• Limited access granted only to authorised personnel
• Continuous monitoring for unusual activity

All third-party service providers must meet strict data protection standards and may only process information according to our instructions.
In the event of a data breach, we will notify affected individuals and relevant authorities in accordance with applicable regulations.

How Long We Keep Your Data

We retain personal information only for as long as necessary to:

• Provide and improve our services
• Fulfil the purposes outlined in this Policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

When data is no longer required, we securely delete, anonymise, or archive it in accordance with industry standards.

Cookies & Tracking Technologies

Cookies enable us to offer essential features and improve your shopping experience. We use cookies to:

• Keep you logged in across visits
• Remember items in your cart
• Store language and region preferences
• Analyse traffic and improve website performance
• Provide personalised content and advertising

You may disable cookies through your browser, but some features may not function correctly.

When We Share Your Data

We may share your information only with trusted partners who support our operations:

• Payment processors and banks
• Delivery and logistics providers
• IT infrastructure and hosting providers
• Customer service platforms
• Marketing and analytics tools
• Fraud detection services
• Professional advisers (legal, compliance, tax)

We do not sell personal data.
All partners are required to process your data securely and in accordance with contractual obligations.
Some partners may be located outside your country. In such cases, we ensure appropriate safeguards, such as standard contractual clauses (SCCs) or equivalent protections.

Your Rights & Choices

Depending on your region, you may have the right to:

• Request a copy of your personal data
• Correct inaccurate or incomplete information
• Delete your data (“right to erasure”)
• Restrict or object to processing
• Transfer your data to another provider
• Withdraw consent at any time
• Request human review of automated decisions

To protect your information, we may ask for identity verification before fulfilling your request.
We aim to respond within 30 days.

External Links

Our website may include external links to third-party websites. We are not responsible for the content, security, or privacy practices of these sites.
We recommend reviewing their privacy policies before sharing any personal information.

Updates to this Policy

We may update this Privacy Policy to reflect:

• Legal or regulatory changes
• New features or improvements
• Updates to our internal practices

Material updates will be communicated through our website or by email when required.

Contact Us

If you have questions, concerns, or privacy-related requests, please contact us at:

Email: [email protected]

We welcome all enquiries regarding your personal data and privacy rights.